This year Ukrainian mass media will earn UAH 713 000 000 for publishing "pre-ordered" materials, according to a specified forecast of advertising in the press in 2011 the Ukrainian Association of Press Publishers.
Notably, the year before this figure was 629.3 million USD, according to free nationwide public records registry. In general, UAPP predicted that in 2001 Ukrainian mass media will earn 1.607 billion USD from advertising, against almost 1.407 billion a year earlier.
Also, experts estimate that for investments, etc. Vshivkov Ukrainian edition will earn 59 million USD, and total volume of advertising in print media segment in 2011 will amount to 2,487,700,000 USD.
Meanwhile, UAPP experts predict a significant decline of political advertising in 2011, the volumes are expected to get reduced by 53% as compared with the year 2010, considering the fact that no elections will be held in 2011.
Wednesday, October 5, 2011
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